// preform.io //
Identity and web
2021
____________________
Branding and website created for David Allen - an emerging new media artist who creates and designs computational interfaces for use in performance arts.
Identity and web
2021
____________________
Branding and website created for David Allen - an emerging new media artist who creates and designs computational interfaces for use in performance arts.
My Role
Graphic designer and
UX/UI designer
Tools Used
Adobe Illustrator
Adobe Photoshop
Adobe XD
Graphic designer and
UX/UI designer
Tools Used
Adobe Illustrator
Adobe Photoshop
Adobe XD
The Team
1x Creative Director
1x Project Manager
1x Copywriter
1x Designer
Duration
Three week sprint
Brand strategy - one week
Brand design - one week
UI - one week
1x Creative Director
1x Project Manager
1x Copywriter
1x Designer
Duration
Three week sprint
Brand strategy - one week
Brand design - one week
UI - one week
My Key Contributions
Concept Ideation
Brand Design
Prototyping
Competitive Research
Interaction Design
Animation Ideation
Concept Ideation
Brand Design
Prototyping
Competitive Research
Interaction Design
Animation Ideation
The Process
__________________________________Uncover
Discover the client’s stories. Define their company identity. Articulate their core values
Discover the client’s stories. Define their company identity. Articulate their core values
Synthesize
Background research. Competitor analysis. Brand asset development
Background research. Competitor analysis. Brand asset development
Ideate
Lo-Fi sketches and wireframes.
Client presentations
Lo-Fi sketches and wireframes.
Client presentations
Bring to life
Prototype design
Ideate animation
Refine design language
Prototype design
Ideate animation
Refine design language
Dispatch
Asset delivery
Developer hand-off
Asset delivery
Developer hand-off

The Client
__________________________________For this project, our team worked with David Allen, a Hispanic-American digital culture worker whose art weaves threads of movement into experiential patterns using kinesthetic interfaces. David is on a mission to envision interactions with new interfaces and facilitate their development into plausible real-world applications.
To help spread the word of his mission and bring in new partners, he needed a new portfolio website. Our team worked closely with David to craft a digital experience to amplify his groundbreaking work.
Our Challenge
__________________________________David’s main audience is creatives who are struggling to move past ordinary models for envisioning and performing projects. His goal is to empower creatives who embrace emerging digital technologies to incarnate their visions and attract new engagement with their art.
How might we build an inviting and inspiring website to inform, excite, and connect potential clients?
Brand Design Process
__________________________________Moodboard

Logo sketching / ideation![]()

Image style Ideation Process
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Final Visual Style + Final logo
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Logo animation

Final Visual Style + Final logo



Logo animation
Web Design Process
__________________________________With our research, goals, and branding in mind, we started mapping out the home page design. Once our copywriter finalized all the copy for the site, we started sketching out the ideas on paper. After discussing the paper mockups with the team, we fleshed them out in Adobe XD.

After finalizing the rest of the homepage and getting approval from the client, we finalized the rest of the page designs in Adobe XD. Finally, we delivered the final page designs to the developer, who we worked closely with to ensure the brand guide was followed accurately.


Copyright © 2021 Longwood Studios
“Muad'Dib knew that every experience carries its lesson.”
– Frank Herbert, Dune
– Frank Herbert, Dune