// PharmaCord //
Identity and web
2022
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PharmaCord works on behalf of pharmaceutical manufacturers to help patients get their prescriptions faster and with less hassle. Through their custom-built technology, exemplary patient support staff, and on-site pharmacy, PharmaCord is able to expedite the prescription process in a way that none of their competitors can match. The problem was, they couldn’t figure out how to explain what they did clearly on their website. Even some of their own team members were confused about the core offerings of the company.
Identity and web
2022
____________________
PharmaCord works on behalf of pharmaceutical manufacturers to help patients get their prescriptions faster and with less hassle. Through their custom-built technology, exemplary patient support staff, and on-site pharmacy, PharmaCord is able to expedite the prescription process in a way that none of their competitors can match. The problem was, they couldn’t figure out how to explain what they did clearly on their website. Even some of their own team members were confused about the core offerings of the company.
My Role
Graphic designer and
UX/UI designer
Tools Used
Adobe Illustrator
Adobe Photoshop
Sketch
Graphic designer and
UX/UI designer
Tools Used
Adobe Illustrator
Adobe Photoshop
Sketch
The Team
1x Project Manager
1x Copywriter
2x Designers
1x Project Manager
1x Copywriter
2x Designers
My Key Contributions
Concept Ideation
Brand Design
Prototyping
Competitive Research
Interaction Design
Animation Ideation
Concept Ideation
Brand Design
Prototyping
Competitive Research
Interaction Design
Animation Ideation
Challenge #1
Create a new brand identity without totally redesigning their current logo.
Create a new brand identity without totally redesigning their current logo.
Challenge #2
Rename and rebrand their suite of products and services.
Rename and rebrand their suite of products and services.
Challenge #3
Create a new website that untangles the complex nature of their work and makes it easy for the target audience to understand.
Create a new website that untangles the complex nature of their work and makes it easy for the target audience to understand.
Design
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Brand Refresh – Brand guide design
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Brand Refresh – Brand guide design
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Copyright © 2024 Bella Dell’Aira
“Muad'Dib knew that every experience carries its lesson.”
– Frank Herbert, Dune
– Frank Herbert, Dune