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Dating Practically
Identity and web


After years of working for large matchmaking services, Nada Rifai wanted to stake out on her own with a personal brand of relationship coaching services — Dating Practically.

While Dating Practically is a relationship service, its major focus is helping people become the best version of themselves — whether or not they are in a relationship. This idea created a solid foundation for us to build Nada’s visual identity, website strategy, and social posts.

The Starting Point –

Color, Type, and Texture

Weaving a Story –

Wordmark and Symbols

Bringing it all together –
Web design

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