Dating Practically
Identity and web
2020
____________________
After years of working for large matchmaking services, Nada Rifai wanted to stake out on her own with a personal brand of relationship coaching services — Dating Practically.
While Dating Practically is a relationship service, its major focus is helping people become the best version of themselves — whether or not they are in a relationship. This idea created a solid foundation for us to build Nada’s visual identity, website strategy, and social posts.
Identity and web
2020
____________________
After years of working for large matchmaking services, Nada Rifai wanted to stake out on her own with a personal brand of relationship coaching services — Dating Practically.
While Dating Practically is a relationship service, its major focus is helping people become the best version of themselves — whether or not they are in a relationship. This idea created a solid foundation for us to build Nada’s visual identity, website strategy, and social posts.
The Starting Point –
Color, Type, and Texture
Color, Type, and Texture
![](https://freight.cargo.site/t/original/i/ff20bbde2271646ca72a7fc780a31b892e933f61e7a6afa7c606f490710f7787/dp_mockups2.jpg)
![](https://freight.cargo.site/t/original/i/1949a6247dd4aeb0cbd3ccbe0a9241ecfb005ed78dd731e9a3f5d4ffa3eba2cb/dp_mockups5.jpg)
Weaving a Story –
Wordmark and Symbols
Wordmark and Symbols
![](https://freight.cargo.site/t/original/i/7f68a3628f817064014dc4d90bc20e15b358a8e42548c1fae8c2874d3712034a/dp_mockups_4.jpg)
![](https://freight.cargo.site/t/original/i/e98c6df2b638ddfd366edb397f670f7c919e15c91ec15f1546610d305ca27df4/dp_mockups_3.jpg)
![](https://freight.cargo.site/t/original/i/7ce1a28614a4cc739bf7e8de56a7ea672ee5b59c8a8a5072ffb6f889449712d2/dp_mockups_1.jpg)
Bringing it all together –
Web design
![](https://freight.cargo.site/t/original/i/b0943f0049b8a8161e51056c414760347eaf6d1c8c2a378dbf0e1d96a9b92b42/dp_mockups_2.jpg)
![](https://freight.cargo.site/t/original/i/3e0b37bb6aa9508870461b95b18e79b45d62061580159a5925b2b19f8f2dda84/dp_mockups6.jpg)
![](https://freight.cargo.site/t/original/i/2b58cc758d6ae2594d640c0d31b5ef8245c21d1fc4a5ed9404267885ce698f99/dp_mockups7.jpg)
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“Muad'Dib knew that every experience carries its lesson.”
– Frank Herbert, Dune
– Frank Herbert, Dune