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Dating Practically
Identity and web

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After years of working for large matchmaking services, Nada Rifai wanted to stake out on her own with a personal brand of relationship coaching services — Dating Practically.

While Dating Practically is a relationship service, its major focus is helping people become the best version of themselves — whether or not they are in a relationship. This idea created a solid foundation for us to build Nada’s visual identity, website strategy, and social posts.




The Starting Point –

Color, Type, and Texture
 



Weaving a Story –

Wordmark and Symbols




Bringing it all together –
Web design

Copyright © 2024 Bella Dell’Aira
“Muad'Dib knew that every experience carries its lesson.”
– Frank Herbert, Dune