Dating Practically
Identity and web
2020
____________________
After years of working for large matchmaking services, Nada Rifai wanted to stake out on her own with a personal brand of relationship coaching services — Dating Practically.
While Dating Practically is a relationship service, its major focus is helping people become the best version of themselves — whether or not they are in a relationship. This idea created a solid foundation for us to build Nada’s visual identity, website strategy, and social posts.
Identity and web
2020
____________________
After years of working for large matchmaking services, Nada Rifai wanted to stake out on her own with a personal brand of relationship coaching services — Dating Practically.
While Dating Practically is a relationship service, its major focus is helping people become the best version of themselves — whether or not they are in a relationship. This idea created a solid foundation for us to build Nada’s visual identity, website strategy, and social posts.
The Starting Point –
Color, Type, and Texture
Color, Type, and Texture
Weaving a Story –
Wordmark and Symbols
Wordmark and Symbols
Bringing it all together –
Web design
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“Muad'Dib knew that every experience carries its lesson.”
– Frank Herbert, Dune
– Frank Herbert, Dune